LOADING DATA
Real-time customer intelligence

Understand your website visitors, what they do, and when to act.

Zensli captures meaningful website interactions, connects anonymous and known visitor activity according to your configured identification settings, and delivers live insights directly into Salesforce, Marketing Cloud, HubSpot, SQL, your website, or your own applications.

Real-time Privacy by design Salesforce-ready API-first
The Zensli platform

From website activity to actionable customer intelligence

Zensli connects detailed website behaviour with customer identity where configured and makes the resulting insights available wherever your teams need them.

Capture what matters

Track meaningful visitor behaviour as it happens, based on the interactions and data categories you choose to collect.

  • Page views, visits, and journeys
  • Clicks, buttons, and external links
  • Forms and field-level interactions
  • Downloads, videos, and content engagement
  • Referrers, devices, browsers, and traffic quality

Understand visitor behaviour

Connect activity across sessions, devices, domains, and identifiers where enabled to create more complete visitor profiles.

  • Anonymous and identified visitor profiles
  • Configurable cross-session and cross-device identity resolution
  • Email, mobile, CRM ID, and external ID matching
  • Engagement scoring and behaviour analysis
  • Churn-risk and win-back signals

Activate the insights

Use Zensli intelligence directly inside your CRM, marketing platform, website, dashboards, or automated workflows.

  • Real-time alerts and monitored journeys
  • Embedded dashboards and individual visitor views
  • Salesforce and Marketing Cloud integrations
  • REST APIs, webhooks, and direct SQL access
  • CRM, marketing, service, and AI automations
Why Zensli is different

More than another website analytics tool

Traditional analytics helps you understand general traffic. Zensli can also help you understand individual visitor behaviour and turn those insights into action.

Traditional web analytics
Zensli
Aggregated page views and sessions
Configurable visitor profiles and detailed timelines
Historical and delayed reporting
Live events and immediately updated dashboards
Mostly anonymous traffic
Configurable identity resolution across sessions, devices, and domains
Passive reports that must be reviewed manually
Alerts, scores, segments, and automated actions
Data contained inside a closed analytics platform
APIs, direct SQL access, CRM sync, and embeddable dashboards
How it works

Install once, configure your tracking, activate everywhere

Zensli is designed to provide useful data quickly while giving you control over tracking, identification, retention, and integrations.

1

Install

Add the lightweight tracking script directly to your website or through Google Tag Manager and configure when and how tracking should run.

2

Build visitor intelligence

Track configured interactions in real time and, where enabled, connect anonymous and identified activity into unified MetaUser profiles.

3

Activate

Embed dashboards, trigger alerts, push events and scores, or use Zensli data through APIs and your own automated processes.

Salesforce integration

Bring live website intelligence into Salesforce

Install the Zensli Lightning Web Component to display visitor insights directly on Accounts, Contacts, Leads, Person Accounts, or custom objects. Secure record values are passed to Zensli so each dashboard shows the relevant visitor or customer data.

Embedded dashboards Display one, several, or all Zensli dashboards directly on Salesforce record pages.
CRM automation Use visitor events, alerts, scores, and segments in Salesforce Flow and other processes.
Secure record context Tokenized parameters ensure that embedded views display the correct record-level insights.
Platform architecture

Designed for precise tracking and flexible integration

Zensli combines a lightweight website tracker, configurable identity resolution, real-time processing, dashboards, integrations, privacy controls, and controlled data access in one platform.

Overview of the Zensli platform architecture
Events are collected from websites and connected systems according to your configuration, processed in real time, optionally connected to visitor identities, and made available through dashboards, alerts, APIs, SQL, and CRM integrations.

Core platform capabilities

The platform is built to support modern applications, legacy websites, embedded experiences, and custom integration requirements.

Visitor tracking

  • Page views, clicks, forms, downloads, videos, and custom events
  • Session handling, queueing, deduplication, and resilient event delivery
  • Support for traditional websites, SPAs, iframes, and older browsers
  • Configurable tracking and privacy-related behaviour

Identity resolution

  • Configurable fingerprint, email, mobile, CRM ID, IP, and external identifier matching
  • Cross-session, cross-device, and cross-domain MetaUser profiles where enabled
  • Configurable matching and controlled identity consolidation

Intelligence and traffic quality

  • Engagement scoring, churn-risk detection, and win-back prioritization
  • Bot, crawler, scanner, and scripted-client classification
  • Monitored visitor journeys and time-based alerts

Data and integrations

  • REST API, embedded dashboards, webhooks, and direct SQL access
  • Salesforce, Marketing Cloud, and custom-system activation
  • Customer-controlled data and configurable retention

Privacy controls

  • Configurable tracking and identification behaviour
  • Customer-controlled retention and data destinations
  • Support for consent and opt-out implementations according to the Customer's requirements
Privacy by design

Control how visitor intelligence is collected and used

Zensli provides configurable tracking, identity, retention, and integration capabilities so each organisation can adapt its implementation to its own privacy requirements.

Configurable tracking

Choose which interactions and technical signals are collected and how tracking is implemented on your websites and applications.

Configurable identity

Control whether and how anonymous activity is connected with known visitors, identifiers, sessions, devices, and domains.

Retention control

Configure retention according to your organisation's purposes, policies, and applicable requirements.

Controlled activation

Decide which CRM, marketing, analytics, database, or other systems receive Zensli data and insights.

Zensli provides the technology and configuration controls. Customers determine how the Service is implemented for their purposes, legal basis, consent requirements, privacy notices, opt-out mechanisms, and applicable jurisdictions.

Security and reliability

Built to keep your data protected and available

Security, data ownership, reliability, privacy controls, and operational control are fundamental parts of the Zensli architecture.

Overview of Zensli security and infrastructure

Data protection and availability

Zensli combines infrastructure safeguards with application-level validation, access controls, monitoring, recovery procedures, and Customer-controlled configuration.

Reliable infrastructure Tier 3 data-centre infrastructure, encrypted communication, redundancy, and fault-tolerant services.
Backup and recovery Regular backups, recovery procedures, and immutable backup protection for improved resilience.
Monitoring and auditing Application and infrastructure monitoring, audit logging, and traceability for important changes.
Controlled data ingestion Domain allowlists, payload validation, throttling, deduplication, and sanitization of incoming data.
Customer-controlled privacy Configurable tracking, identity, retention, and integration settings help Customers adapt Zensli to their privacy requirements.
Enterprise options Enterprise agreements can include options such as Single Sign-On and formal Service Level Agreements.
See Zensli in action

Turn website activity into action

Start collecting live visitor intelligence, configure how visitor activity is connected and identified, and make the resulting insights available inside the systems your teams already use.

Direct website installation or Google Tag Manager · Real-time dashboards · Configurable MetaUser identity · Privacy controls · Alerts · REST API · SQL access